How SEO increases your online presence

How SEO increases your online presence

The Internet has transformed the way businesses approach clients. More and more people are using the Internet to search for what they want, and if your company’s website is ranked high in popular search engines then you can easily attract more visitors – which means more potential clients.

Don’t make these 5 IT investment missteps

Don’t make these 5 IT investment missteps

Running a business is time consuming. You likely are so busy managing staff, looking for growth opportunities and satisfying your clients that you have little time to search for technology solutions that can benefit your business. Even worse, you may be so frustrated with your current IT system that you make an impulsive technology purchase that causes more harm than good.

Measure your social media ROI to win business

Measure your social media ROI to win business

For many businesses, social media marketing is unchartered territory. It’s too easy to think that simply by creating a business page on Facebook or opening a Twitter account, you are giving yourself access to whole new markets. If only it was so easy! To gain business from social media, you need to know which of your marketing tactics are working for you and which aren’t. That’s why we’ve gathered some practical ideas that allow you to track your marketing progress and ROI.

Why it’s difficult to track social media ROI

The reason many business owners find it difficult to track social media ROI is because they don’t understand the purpose of the platforms from the perspective of traditional marketing.

Using email marketing to retain customers

Using email marketing to retain customers

Email marketing has been around for a long time, and it certainly works if you want to increase your business’s income. Your clients will most likely provide their email addresses when they purchase your products or services, and it is up to you to make the most out of this valuable piece of information.

How CRM boosts business revenue

How CRM boosts business revenue

There are several factors that contribute to a business’s success, whether it’s a good location, quality products and services or a well-planned marketing strategy. But in addition to these, the one important component that every company should have is a reliable customer relationship management (CRM) system.

How break/fix is eating at your profits

How break/fix is eating at your profits

Have you started to wonder if your break/fix contractor is fixing your IT problems to the best of his abilities? Does he seem to be showing up to your office more and more, repairing the same problem time and again? If so, it may be time to consider another option: Managed Services.

Choosing the best MSP for your business

Choosing the best MSP for your business

Technology underpins nearly every aspect of the modern business process. The problem is that business owners can find it hard to manage technology, and this is where Managed Services Providers (MSPs) come in. Whether it’s software to record customers’ data, network infrastructure management or cloud technology, MSPs can provide these services and much more to suit an organization’s business model.

How the Cloud adds value to your business

How the Cloud adds value to your business

Imagine an IT service that could revolutionize your business. The moment you sign up, your company will instantly be overwhelmed with oodles of dollars, raining down from heaven, via the magic of (drumroll please)…the Cloud. Have you heard this before? Okay, maybe this is a bit exaggerated, but we’re sure you’ve heard of the Cloud and the supposed revolutionary transformation it can have on your business.

5 Affordable business systems

BusinessValue_Dec11_BThe end of the year can be a stressful time for all. Businesses are busy preparing to finish the year and are usually tied up planning for the year ahead. This often means looking for new, yet affordable, business systems that can make tasks and business operations easier.